CiTiSQURELL

The Evolution Of CiTi Squrells

The number of mobile subscriptions in Africa crossed the 750 million mark during the fourth quarter of 2012 and would reach one billion before the end of 2015, according to forecasts by Informa Telecoms & Media.

Africa has the highest rate of growth in mobile subscriptions among major world regions, with the number of mobile subscriptions in Africa forecasted to grow by 17.5% over the year to end 2012, a higher rate than in any other world region and above the world average of 10.75% over the same period.

Africa has the world's second-biggest mobile market region by subscription count, behind Asia-Pacific but ahead of Latin America, Western Europe, Eastern Europe, North America and the Middle East. Africa's mobile subscription count overtook that of both Western Europe and Latin America during 2011.

The Mobile market continues to grow

"Africa's mobile market continues to grow robustly, driven by competition among mobile operators, the availability of new data services and strong economic growth on the continent," said Matthew Reed, principal analyst for Africa and the Middle East at Informa Telecoms & Media.

"And substantial opportunities for further growth remain, because the rate of mobile penetration in Africa is the lowest among major world regions and fixed networks are under-developed or absent across much of the continent."

The number of mobile subscriptions in Africa will reach 761 million by the end of 2012 and will rise to 1.13 billion by 2017, according to Informa forecasts.

Nigeria, which crossed the 100 million mobile subscriptions threshold in the second quarter of 2012, continues to be Africa's largest mobile market and is forecasted to have 168.99 million subscriptions at end of 2017, followed by Egypt with 129.4 million subscriptions by the end of 2017.

The Squrell Squard Brings A Mobile Marketing Platform to the African Mobile Trillion Mountain

("T-Commerce")

We are now fighting over the last few inches at the very top of PC Mountain. And mobile devices are just the next turn of the screw. It's estimated that there are already 4 to 6 billion cell phones in use. What about tomorrow? We are fast approaching a much bigger mountain of unbounded complexity -- Trillions Mountain. What will mobile mean for marketers, businesses and enterprises in a world where there are at least a trillion embedded computers -- where consumers actually live IN the information?

This is a world where every sheet of paper printed can have the computing power of the newest iPad. Where swallowed pills use stomach acid to send wireless signals to bandages on the belly. And where billionaires are born by charging fractions of a penny multiplied by trillions. It's about time for "T-Commerce" in Africa!